Revolutionising Travel
for Muslims
Salam Booking is a specialised global travel marketplace designed exclusively for Muslim travellers. The platform offers handpicked accommodations, activities and tours that cater to the needs of the Muslim community – from halal dining to prayer spaces.
25% discount
Salam Booking is back on our platform!
One of our fastest-growing portfolio companies is back! We have successfully secured a £150,000 allocation for our investors on the same valuation. It’s a good chance to get in ahead of their larger round at a higher valuation.
Since our investment last year, Salam Booking has had an impressive 89% growth in sales and 384% increase in monthly revenue.
Progress since our initial investment
Monthly revenue increased almost 5x, from $33k to $160k in June 2024.
Sales increased by 89%, from $480k in H2 2023 to $906k in H1 2024.
Achieved a million-dollar milestone by hitting 1,386,000 in sales.
Instagram followers grew from 11.4k to 36.6k with minimal marketing spend.
Became the preferred partner of the Saudi Tourism Authority for Umrah tours.
Partnered with Algebra Events in London to enter the UK market.
Launched a travel section on the Modanisa
microsite.
Partnered with Hilton Hotels Turkey for halal-friendly rooms
The trailblazer behind Salam Booking
Karim is a serial entrepreneur with 30 years of experience in building and scaling startups. He previously founded Modanisa, a $200m GMV modest fashion empire serving 5 million customers across 140 countries, securing funding from Goldman Sachs and Wamda Capital. A Boston University alumnus, recognised among the "Top 50 Leaders of Global Islamic Economy," Kerim has an impressive record of successful exits, including Kampus Media to Tiger Global and Modanisa to Re-Pie.
Other Investors
A venture capital fund founded by the London Business School alumni network.
An investment firm with over 80 investments and two profitable exits.
15 years of expertise and major clients like Turkish Airlines and Hilton Hotels.
Lack of customisable, Muslim-friendly travel options
Muslim travellers seek religiously respectful travel experiences, yet conventional travel options usually fall short of meeting them.
Lack of Halal food options
Finding certified halal restaurants or alcohol-free dining venues is often challenging, restricting food choices for Muslim tourists.
Absence of modest options
Lack of gender-segregated facilities and modest friendly environments like private pools, beaches, gyms and spas.
Inappropriate entertainment choices
Entertainment options at mainstream vacations often conflict with Islamic values, leaving Muslims with few suitable activities.
A customised global travel marketplace for Muslims
Salam Booking offers various travel services, including Muslim-friendly excursion packages, religious tours, hotel/villas and other customised family-oriented travel experiences.
Muslim-friendly accommodations
Value-add partnerships with hotels ensure that attention is given to Muslim guests like alcohol-free rooms, prayer mats in the rooms etc.
Halal filters for local experiences
The platform lets you filter and find Halal-friendly options for accommodation such as no-alcohol restaurants and modest pool and spa facilities.
Religious tours.- Women-only tours.
- User-driven review system.
- Muslim-friendly destinations.
Addressable
Market
Muslim travel market size.
Middle-class expected to start travelling by 2030.
Umrah visits in 2023
(58% increase)
Strong Early Growth & Traction
Total Sales: $1.38 million in 12 months with a target to hit $3 million by 2025.
Monthly Revenue: Increased from $33k to $160k; 384% growth since our investment.
Customers: Served 1,313 customers with an avg. ticket size of $1,055 (24% increase).
Social Media: Followers increased from 11.4k in H2 2023 to 36.6k in H1 2024; 221% increase.
Influencer Partnerships: 9 influencer tour collaborations in H1 2023.
Salam Booking’s plans for the next 12-24 months
Revenue Targets
Achieving $3M turnover with a 10-15% gross profit.
Geo Expansion
Broadening our package tours beyond Türkiye.
Product Expansion
“Do it yourself Umrah”Hotel+Flights dynamic packaging.
Launching online Muslim friendly hotel reservations.
Technology
AI-enhanced customer service.
Online booking facility for
From To Muslim-friendly hotels.
Brand awareness
Increasing brand trust through influencer tours.
Participating in global
Muslim events as a travel partner.
Generating traffic from popular Muslim websites.
Collaboration for Expansion
Partnership with platforms like Booking.com to secure a larger market share.
Let’s raise capital and build the future together
