Redefining dental care through teledentistry
Being the first of its kind in MENA, Basma has taken the process of orthodontics treatment to a whole new level. With a hybrid care model that blends remote monitoring with in-clinic expertise, Basma is offering patients’ a more accessible, affordable and personalised path to straighter smiles.
Operations in GCC
Notable Investors
Basma has previously raised $7.6M from a lineup of reputable investors:
Venture Capital Partners
Cedar Mundi Ventures and MEVP are leading venture capital firms with a track record of backing disruptive technologies. Collectively, they have backed over 190 ventures, including regional successes like Careem, Trukker & Fresha.
Impact Investors
Supported by The World Bank and IM Ventures, impact-funds renowned for their strategic backing of innovative startups with strong growth potential.
Meet the Team
Dr. Cherif Massoud is a third-generation dentist with a transformative vision for orthodontic care. Holding an MBA from London Business School, he transitioned from dental surgery to starting off his first company, Crystalign, which later became the design lab of Basma. With over a decade of management and operational experience in the dental care space, Massoud has strategically led Basma’s expansion across 7 GCC countries.
With a Masters from the University of Texas at Austin and as the author of the influential "Startup Guide Lebanon", Hayrabedian was inspired by the entrepreneurs he interviewed and decided to pivot into the startup ecosystem. His previous experience includes managing multi-million dollar construction projects – with budgets reaching up to $140M. He’s now a key strategic driver in Basma's operational growth.
Dental treatments in the GCC are costly and time-consuming
Orthodontic care in the GCC remains a challenge despite high demand. While 7/10 people want straighter teeth, systemic barriers continue to limit access to quality dental treatments.
High Costs
Traditional orthodontic procedures come with prohibitively high costs, making quality dental treatments inaccessible for many.
Time-intensive Process
Patients are required to visit clinics monthly for 2-3 years, resulting in a time-consuming and inefficient process.
Limited Access
The combination of exorbitant costs and time-consuming treatments effectively locks out millions from basic dental care.
Redefining the Orthodontic Dental Experience
Basma makes orthodontic care more affordable and convenient by combining in-clinic checkups with remote monitoring. Using advanced 3D-printed aligners, Basma helps patients achieve straighter teeth in an average of six months, with fewer clinic visits and no pain.
Easy Process
Basma offers a full dental checkup at their partner clinics, followed by remote monitoring via the Basma app, making the process more convenient.
Shorter Treatment Time
Shows results in 6 months, compared to the typical 2-3 years required for braces.
Affordability and Convenience
Patients can save 65% on treatment costs when compared to conventional braces. Also, Basma's aligners can be removed and put back on, allowing for flexibility in their use.
Key Features:
Case management system for patient profiles and treatment plans.- Clinic portal for appointment scheduling and record management.
- Aligner production and delivery.
- Mobile app for tracking progress and specialist communication.
- Instant support via in-app chat.
- Custom payment plans.
- 3D viewer for increased patient confidence.
Huge Global Market Opportunity
Global Market Size: The Dental Aligners market is projected to advance at a CAGR of 8.7% from 2022 to 2031 to reach over $11.3 billion by the end of 2031.
GCC Revenue Opportunity
Total Addressable Market
Base Price
Revenue Opportunity
Proven Business Model
Basma’s model is well proven globally, but the market is fragmented and highly concentrated in Europe and North America.
Strong Traction
Revenue in USD by Year Between
2018-2024
Revenue: $3.7M currently; targeting $5.6M by 2025 and $22M by 2028.
Gross Margins: Currently at 62%; targeting to hit 71% with this raise.
Sales Growth: 109% year-on-year growth in 2023.
App Rating: Rated 4.8/5 on Trustpilot, amongst the highest in its category.
LTV/CAC ratio: Impressive 8.1x – for context, 3:1 on average is considered healthy.
Roadmap for the Future
Launch of Basma
Teen
Introducing Basma Teen, a specialised service targeting younger patients aged 11–15, to expand Basma's customer base.
Physical Expansion in Key Cities
Expand clinics network in high-potential markets like Riyadh and Dubai to increase accessibility and reach.
Aim towards 10x
Growth
Focused on expanding regional presence, improving gross margins, consolidating market leadership and achieving a tenfold increase in growth over the next five years.
Let’s raise capital and build the future together
