Leading the way for
Halal e-grocery
Yolla is on a mission to revolutionize the way Muslim families access halal groceries in Europe. With its user-friendly app and webshop, Yolla provides easy access and delivery of 1,000s of groceries, ensuring a hassle-free shopping experience for Muslims.
The Team Behind Yolla
Co-Founder and CEO
As a first-generation migrant in Germany, he struggled with the scarcity of halal grocery options during his youth. This ignited his passion for food and entrepreneurship, leading him through pivotal growth phases at Rocket Internet, Foodora (Delivery Hero), Eatfirst, and Vytal, giving him essential expertise in building and scaling startups within the foodtech landscape.
After graduating from Maastricht University and a sales & operations stint at Coca-Cola, Omar founded a local specialty coffee chain in Germany, learning crucial skills of business expansion, operations, and procurement. With this experience, he has established a partners’ network with logistics providers, enabling Yolla to deliver to 55 cities.
Co-Founder and COO
Notable Investors
Venture Capital Firms
Yolla is backed by reputable VC investors: Heartfelt and Earlybird Vision Lab, representing an early vote of confidence from institutional investors.
Angel Investors
Yolla is also being backed by notable angel investors that will provide strategic guidance and industry connections. A few of them include Abdulla Elyas, co-founder of Careem; Robert Ermich, founder of DeinHandy; and Khalid Bounouar, comedian & community influencer.
An underdeveloped halal food market for our community in Europe
A growing population of over 50 million European Muslims face disproportionate hassles in fulfilling their basic needs. Long travel, multiple store visits, expensive options–the halal grocery shopping experience is disjointed and inconvenient.
Fewer, expensive
choices
Limited and fragmented access to Halal groceries and meat options outside major urban centres leads to inconsistency in quality, quantity and price.
Long travel
distances
The average distance travelled to complete the full grocery shopping is 20-30km. The less urban you live, the less access you have.
Disjointed shopping experience
The usual halal grocery journey involves visiting 2-3 markets and a butcher to complete the bi-weekly or monthly grocery shopping.
An e-commerce platform that provides easier and more convenient access to halal groceries via a mobile app and webshop. With next-day delivery of over 1,000+ grocery items, Yolla makes halal groceries accessible across all of Germany, smooth and chaos-free.
Product Portfolio Built By the Community
Yolla serves as the one-stop shop for the whole community. The product portfolio is wide enough to serve everyone, regardless of their ethnicity.
A Complete Halal Marketplace
Instead of visiting multiple different stores, users find all their favourite halal options conveniently available under one roof.
Next-day Doorstep Delivery
Through the logistics provider, Yolla offers next-day delivery straight to the customer’s doorstep, saving time and effort as they shop from the comfort of their home.
Intuitive App Experience
Users can schedule their preferred delivery time, chat with in-app customer service in 4 languages and pay via all types of credit cards or other payment solutions.
1,000+ unique products- Cooled delivery up to 72 hrs
- Delivering to 55 cities in Germany
- Multiple payment options
- Available in four languages
- WhatsApp customer service
Addressable Market
€184 billion grocery market
€16 billion Halal grocery market
€1921 billion grocery market
€36 billion Halal grocery market
Trends
Younger people are more open to trying out new cuisines and rely on online platforms for access, positioning Yolla for long-term growth.
Community
Even in a “Zero-Migration” scenario the Muslim population in Europe is expected to increase from 4.9% to 7.4% by 2050 and the German Muslim population is expected to double in size, with each subsequent generation having more buying power.
Households
Muslims typically have 30% larger households than non-Muslim households. In addition, there’s a shift towards a greater affinity to cook at home, necessitating the availability of convenient halal grocery options.
unit economics
Since its launch in 2023, Yolla has achieved exceptional growth!
6K+ app downloads
And 4,600 users
58% customer retention
With an average order value of €63, with aims to achieve AOV of €80
€113.4K ARR
At a healthy 40-60% gross margin, with aim to reach €1m in 12 months
Roadmap for Yolla’s Next 12 Months
1. New Channels & New Markets
Yolla aims to broaden its reach by launching a Webshop, to extend its presence into Tier B & C cities, ensuring more households have access to convenient halal food options.
2. Maximised Efficiency
Actively working to enhance gross margin through direct sourcing, procurement partnerships, and optimised warehouse layout for sustainability and efficiency.
3. Personalized Incentives
Yolla aims to incentivise higher Average Order Value (AOV) by offering personalised recommendations and an extended assortment of products.
4. Social Commerce & the Yolla Community
Introducing social commerce features such as group buying and discounts that will aim to foster a sense of community among customers, further enriching the Yolla experience.
Let’s raise capital and build the future together
